Nosotros base of operations the dearest of our habiliment on a lot of different categories; quality, toll, origin. How near pronunciation difficulty? We've gone through years and years of ogling over brands we have no idea how to pronounce. And yous know who's to blame? The internet and rappers.

We meet the name on our favorite websites, fuck up the pronunciation in our heads and movement on with our lives. And then, rappers brand it even worse past giving their own interpretation of the brand name'southward pronunciation, oftentimes in jest or to keep their rhyme scheme tight. So before you purchase your adjacent slice of wearable, brand certain y'all can say it correctly to that shop manager helping you out earlier you completely embarrass yourself.

Aimé Leon Dore

How to Pronounce Brand and Designer Names Complex Aime Leon Dore
Image via Aime Leon Dore

Pronunciation: Eh-may Lee-on Door

First of all, what does Aimé Leon Dore even mean? According to an Stop interview with Aimé Leon Dore'southward founder Teddy Santis, the proper name of the make was originally supposed to be Aimé–the French word for "dear." But considering "Aimé" was already trademarked, Santis added Leon Dore. "Leon" translates into Lion, his father'south childhood nickname. "Dore" is the last syllable of "Theodore," Santis' birth name. Although none of this data volition assistance when information technology comes to pronouncing it correctly, it's nice to know the brand'southward proper noun isn't simply a bunch of French words mashed together.

Vetements

How to Pronounce Brand and Designer Names Complex Vetements
Epitome via Getty/Edward Berthelot

Pronunciation: Vet-MAHN

Although Demna Gvasalia is no longer at Vetements, it's never too belatedly to start pronouncing the brand's proper noun correctly. Vetements, also the discussion for "habiliment" in French, is not pronounced similar "tenements." It is pronounced like "Vet Mawn." A adept mnemonic device to recall this brand's pronunciation is to envision a Vet mowing a backyard, in an oversized Vetements hoodie.

Sacai

How to Pronounce Brand and Designer Names Complex Sacai
Image via Estrop/Getty

Japanese pronunciation: Suh-Kah-Eastward; Western pronunciation: Suh-Kai

This is a tricky one considering the Western pronunciation of Sacai, "Suck-heart," rolls of the tongue and so well. Only seeing how Chitose Abe's maiden name is Chitose Sakai, Sacai is likely pronounced the aforementioned way every bit her Japanese last name. The Japanese do not pronounce the "I" in ""Sakai" every bit "middle." It is pronounced as "E." So in Japanese, Sacai is "Suh-Kah-E."

1017 ALYX 9SM

How to Pronounce Brand and Designer Names Complex 1017 Alyx 9SM
Paradigm via Getty/Edward Berthelot

Pronunciation: X-Seventeen-Ah-Leeks-Nine-S-M

Remember that Matthew Williams PR squad sent out a press release to make sure yous all terminate calling it ALYX. Showtime off, Alyx is not pronounced equally "Ay-licks." The brand'southward proper noun sounds naught similar a 99 cent store lollipop. It is pronounced "Ah-Leeks," because no amount of roller coaster buckles tin can stop this faucet from dripping. Now onto the full name itself, it is "X-Seventeen-Ah-Leeks-Nine-S-M. It is not "1-Aught-One-Seven-Ah-Leeks-Ix-Due south-One thousand." It is not "M and seventeen-Ah-Leeks-Nine-S-M." It is non "X-One-Vii…"

Comme des Garcons

How to Pronounce Brand and Designer Names Complex Comme Des Garcons
Image via Getty/Claudio Lavenia

Pronunciation: comb-solar day gar-son (soft "northward")

Have you lot ever been then worried nigh butchering a brand name when pronouncing it to a store banana, you simply decided not to even ask about information technology? Yeah, Comme des Garcons has that kind of effect on people.

Balmain

How to Pronounce Brand and Designer Names Complex Balmain
Image via Getty/Marc Piasecki/GC Images

Pronunciation: Ball-mah

Don't worry nearly this ane because 95 per centum of rappers pronounce Balmain incorrect. Nigh Balmain enthusiasts pronounce the French make equally "Brawl-Main." However it's really produced equally "Ball-Mah." But come up on, ain't no one gonna pronounce that correctly. Shouts out to Child Cudi for getting it correct though.

Givenchy

How to Pronounce Brand and Designer Names Complex Givenchy
Image via Getty/Vanni Bassetti

Pronunciation: jhee-von-SHEE

Founded in France in 1952, this luxury brand is on the tips of many tongues who know anything most clothing, from bloggers to rappers all over. Just don't be that douche asking for the "give-en-chee" Shark sweater.

Saint Laurent

Dave 1
Paradigm via Complex Original

Pronunciation: San-Lo-Ron

Even later Hedi Silmane dropped "Yves," the most difficult role to pronounce of the brand's original proper noun, many still mispronounce the make now known as Saint Laurent.

Bode

How to Pronounce Brand and Designer Names Complex Bode
Prototype via Kristy Sparow/Getty Images

Pronunciation: Boh-Dee

Emily Bode is rising in popularity, then it's fourth dimension to start pronouncing her name correct earlier yous embarrass yourself when commenting on someone'due south patchwork baste. Bode is non pronounced like the give-and-take found inside the lexicon. It is "Bow-Dee." An piece of cake mnemonic device for this brand's pronunciation is to recollect most how the prices for Bode are OD.

Suicoke

How to Pronounce Brand and Designer Names Complex Suicoke
Paradigm via Getty/Matthew Sperzel

Pronunciation: Sui-Ko-Ke Western pronunciation: Sui-Coke

Like Sacai, this is another Japanese brand whose proper name is ordinarily pronounced in a way that just rolls of the natural language better. The Western pronounciation of these clout sandals is like the fusion of the word "Suicide" and "Coke." Although "Suicoke" sounds like the name for a wavy ass French Montana mixtape, the Japanese pronounce "Ke" as "Keh." So it would be "Sui-Ko-Ke."

Raf Simons

How to Pronounce Brand and Designer Names Complex Raf Simons
Image via Getty/Vanni Bassetti

Pronunciation: Răf-Sym-Mons

If yous are a fan of ASAP Rocky, y'all probable know how to pronounce this designer's proper noun correctly because Rocky got information technology right when he dropped that banger "RAF." But for those who pronounce Raf like "Wraith," or Simons similar the name of the American Idol judge, you've got it wrong all these years. Delight don't touch my Raf.

Hedi Slimane

How to Pronounce Brand and Designer Names Complex Hedi Slimane
Image via Getty/Miguel Villagran

Pronunciation: ed-ee slim-ahn

This designer's name is like the Berenstain Bears vs Berenstein Bears of manner designers. Many people religiously pronounce Hedi Slimane'southward proper noun equally "Heidi Sil-mane," literally rearranging and adding letters to the French designer's name. But even for those who don't add random letters to Slimane's proper noun, they might non realize the "H" in Hedi is silent.

Miuccia Prada

How to Pronounce Brand and Designer Names Complex Miuccia Prada
Image via Getty/Jeremy Moeller

Pronunciation: Mew-cha Prah-da

Most fans of Prada get the latter one-half of Miuccia Prada's proper name correctly. However, many butcher her natural language twister of a first name saying everything from "Mi-uc-sia" to "Chiliad-ikea." If yous can correctly pronounce the words Mucinex and Chia Pet properly, you have the ability to pronounce "Mew-Cha."

Stüssy

How to Pronounce Stussy Complex
Image via Getty/PYMCA/Universal Images Group

Pronunciation: Stoo-see

Nope, it is non Sta-run across or Stuss-run across. Even though Stussy is now turning xl-years-old, you volition always hear 1 or two people mispronounce the brand's name.

Arc'teryx

Frank Ocean Wearing Arc'Teryx
Image via Getty

Pronunciation: Ark-tear-icks

Since everyone and their female parent is wearing Arc'Teryx jackets these days, it's important to know how to correctly pronounce the Candian outdoor make'southward name. Simply kickoff of all, what does Arc'teryx even mean? The proper noun and "dead bird" logo of Arc'teryx is a reference to Archaeopteryx, a bird-like dinosaur from the Jurassic era. The pronunciation for that is "aar-
-kee-aap-tr-uhks." So naturally, one would recall that the pronunciation of Arc'teryx would be similar to that. But the make's videos show employees pronouncing information technology more than like "ark-tear-wicks." A adept style to remember that is to think of water when pronouncing the name: Noah'south ark, tears, and rain wicking fabrics.

Bottega Veneta

How to Pronounce Bottega Veneta
Image via Getty

Pronunciation: Buh-tei-guh-vuh-nei-tuh

The Italian luxury house Bottega Veneta has recently exploded in popularity thanks to its famous Puddle Boots. Simply no lie, we hear enough of fashion lovers butcher the brand's name. Everything from "bot-tea-gah-ven-nee-tah" to "Bodega Vendetta." Although the latter mispronunciation would be a great title for a New York City-based Marvel comic, it certainly isn't the correct manner to pronounce the brand's name. The right pronunciation of Bottega Veneta is pretty simple Italian because the brand's name literally translates into "Italian Shop." A good manner to remember how to pronounce the first half of the proper noun is to recollect of how one pronounces the word "botanical."

Hermès

How to Pronounce Hermes
Image via Getty/Julien Hekimian

Pronunciation: Ehr-mez

Possibly ane of the earth's most commonly mispronounced brand names is Hermès. That'due south likely due to the number of rappers who have dropped the brand's name in songs over the years just mispronounced information technology. Drake, Future, Rick Ross, and fifty-fifty Kanye West have all accidentally kept the "H" when pronouncing the name of the French luxury make. The "H" in Hermès stays silent. A good manner to remember that is if you somehow manage to buy your girl a $x,000 Hermès birkin, she'll probably look at you in flabbergasted silence.

Dries Van Noten

How to Pronounce Dries Van Noten
Prototype via Dries Van Noten

Pronunciation: Dreeze-van-no-ten

When someone comes up to you and tries to test your fashion knowledge by asking yous who's your favorite member of the Antwerp Six, y'all take several really hard to pronounce names to cull from. So practiced luck trying to proper name  Dirk Van Saene, Dirk Bikkembergs, Walter Van Beirendonck, or Ann Demeulemeester. Aside from Marina Yee, Dries Van Noten is a fairly easy proper noun to pronounce. Simply please, make sure you lot don't pronounce his first name similar the word "dries."

Cartier

How to Pronounce Cartier
Image via Getty

Pronunciation: Kahr-ti-ay

Although most of united states of america prefer calling Cartier eyeglass frames "Large Cs," "Woods," "Straightbacks," and "Buffs," information technology'due south important to know how to correctly pronounce the name of the French luxury make before picking up a pair of Givernys from your local jeweler. Similar Hermès, many misprononunce the proper noun Cartier because they do not admit that ane letter within the brand'south proper noun is silent. In this case, it's the alphabetic character "R." So Cartier isn't pronounced like "kahr-ti-her" merely "kahr-ti-ay."